Music Manual

Technology in an event is very important because without it, there would be no sound, no lighting, and in effect of this, no concert. Basically a concert without technology would be very unsuccessful, meaning a dedicated tech team for both sound and lighting would be required. Below are 8 technological advances that changed the music industry forever: Multi track recording Auto-Tune Digital software MP3 players / iPods Digital streaming software Loop pedals MIDI (Musical Instrument Digital Interface) Smartphones / iPads / Apps Without these incredible advancements, the music industry would not be the same. Even in a live music event, most of these technologies would be needed in order for a successful concert.

At first environment may not seem like a big deal when organising a music event, however you need to think about the location of your event and how it may or may not affect your event overall. For example, let's say you're thinking of holding a festival in your local area. You need to think about the health and safety implications of this location and how things are going to be set up. You can't just get power from anywhere, therefore you would need to think about hiring electrical services e.g lighting towers. Another aspect to think about is food and beverage requirements, you will need to choose what food and beverages you will be supplying, what the attendees can bring to your event and where these food and beverage stands are going to be places (health and safety implications also impact this). If you are planning on selling food and beverages at your event, you then must discuss temporary toilets and rubbish bins- both of these are extremely important for your event...

My role in the process of running this event is Artist Relations Manager , in this role I would have to ensure that the artists we had performing were happy. I would make sure that everything that they need is in place for them, whether this be equipment on stage or any personal requirements that they may have. This means that on the night of the event, I will be quite busy dealing with artists, however leading up to the event I will have to communicate information to other roles such as the stage manager and the tech team so they know what instruments are required for who and when. Along with this, it is important that I speak with the marketing manager so they are aware of the style of artists that we have performing, ensuring we get the right target audience to attend our event.

Artist contracts- This is a legal agreement between the artist and the rider. This agreement should outline all factors of the event such as the date and time. Along with this, it should include any health and safety policies and finance details. A&R- Artist and repertoire is the division of a record label or music publishing company that is responsible for talent scouting new artists and overseeing artist development. Genre and style- This is important to know so that marketing management are made aware of what the preferred genre of the artist is. As if the concert is marketed incorrectly, the audience will be miss informed on what the event entails.

Bouncers/doormen- These security guards are employed at events such as clubs, bars and concerts. Their job mainly consists of crowd control and checking people's ages at the door to determine whether or not they can enter. Capacity: This is the audience size at an event, it is important to know this when managing an event as we don't want to go over the maximum capacity set for the venue. This would create over- crowding, leading onto multiple health and safety risks. Box Office: This is the place where tickets are sold, this is a significant aspect to security as it helps us control crow management and meeting our venue capacity. Parking: This is also very important so that we can manage cars coming and going to the venue. We also have to ensure that there is enough parking availability in place so the roads don't become congested.

Public liability insurance would be something for us to consider as the venue's public liability insurance does not necessarily cover us, the managers of the event. This would mean that if we don't have our own insurance, then we may be held liable for any issues during our concert, this being injuries for example. Another insurance that could be worth discussing is cancellation and abandonment insurance. This could be useful to have just in case our event needs to be cancelled for 'unforeseen circumstances'. This insurance covers an expenses that were lost due to the cancellation.  In terms of hiring a venue, the insurance we would need would be property insurance possibly along with event cover. 

In terms of the licensing aspect for our event, the venue we are planning to use already has the licenses necessary for us to have live music played in place. Alternatively, if this was not the case, we would need to look into pricing of the licensing we would need, what licenses would cover us and whether we would actually need it or not. PRS- This is required to play live music because artists that have PRS would need to receive loyalties any time their songs are played. This would entail us to submit a set list of the songs that are being performed at our event to the performing rights society. Prices may differ depending on what tariffs the license holder has chosen. PPL- This type of licensing is only necessary when playing pre- recorded music. This means that the company is responsible for paying record companies and performers the loyalties they deserve. Along with PRS, it is very easy to apply for and is a 'must have' for venues such as clubs who play pre- r...

Pricing- BE REALISTIC! What will your audience be willing to pay? Are the acts professional, well known? Will it be worth a lot of money? Do you need to make a profit? Do you even need to charge a booking fee? Sponsors- If you have any sponsors that supply equipment, then you will need to have them on the tickets and they will most likely require a cut of the ticket sales. Bands- Bands and any supporting acts will need to be on the ticket and they will also be most likely to require a cut of the ticket sales as well as their normal price on top of that. Your tickets will need to aesthetically mirror the way you marketed your concert, for example the same colour, font and information will also need to be used on your tickets to make your event as professional as possible. The price will also have to appear on the front of the ticket, along with the date, time and venue too. Be sure you know a maximum capacity of the venue you have hired, this is important because you don't wa...

The key to marketing an event is to find out your target audience. This is a very significant factor to promoting your gig because there’s no point making flyers and invitations to a rock concert when your target audience are teenage girls who like pop music. You need to understand who you’re inviting to attend your concert and what they would like to see performed. Once you know this, you will have a clearer idea of how to market your concert the best way possible. Important things to know about your target audience: • What their preferred genre of music is • Their age • Would they be willing to pay for your concert? • What time would suit them best? Give yourself enough time to thoroughly promote your gig: Marketing is so important when putting on an event, it affects every other aspect included in the making of your event, such as ticketing for example. Therefore; you need enough time to properly market your concert. Ideas such as timelines are ofte...